Perelel had trimester-specific prenatals, postpartum vitamins and a protein line but the catalog wasn’t structured for shoppers to find the right product at the right stage. We reorganized listings around search intent at each stage of pregnancy, rebuilt PPC campaigns, and pushed hard on organic rankings for terms like “first trimester prenatal” and “postnatal vitamins breastfeeding.” CVR improved from 11.4% to 16.2%. TACoS dropped from 27% to 17.8%.
The account had flatlined. 60% of PPC budget was going to branded keywords. Rankings on main keywords like “Squalane” and “Face Oil” had dropped to positions #29–#34. We capped brand search term spend, rebuilt campaigns around competitor category search terms and overhauled A+ Content with clinical proof visuals. Revenue grew from $942K to $1.22M. TACoS dropped from 18.9% to 11.4%. Multiple products of BIOSSANCE’s catalogue are now ranked #1 organically for main keywords.
NeoCell was spending heavily on ads to maintain monthly revenue. We gradually revamped backend SEO across all 54 ASINs, combined variations, overhauled A+ Content and creatives. We also restructured ad spend allocation which was heavily focused only on branded search terms. Organic sales share increased from 52% to 71%, conversion rate jumped from 8.8% to 13.6% and monthly revenue grew from $1.05M to $1.43M (while TACoS dropped from 18.5% to 12.2%).
Despite strong reviews and a premium product, Nativa SPA’s lotion line was at BSR 700+ and nearly every ASIN was trending negative. We restructured the catalog, rewrote every listing, rebuilt ad campaigns from scratch and repositioned the lotion line against a different search intent than the oils. Monthly revenue went from $16,500 to $63,800. Organic sales grew 312%. TACoS dropped from 19.2% to 7.8%.
Eye patches were doing all the work. Serums, creams, and body products had no traffic and no clear path to growth. We restructured hero SKU variations, placed lower-performing products directly on the high-traffic eye patch listings via Sponsored Display, rewrote every listing, and rebuilt ad campaigns around exact-match, high-intent keywords. Monthly revenue grew from $168K to $347K. TACoS dropped from 25% to 11%. Belly Firming Cream grew 1,108%.
Eight unauthorized sellers hijacked As I Am’s listings. At the same time, the Classic line was in decline and the Rosemary collection (with triple-digit sales trends) had no ad support behind it. We filed IP complaints, enforced MAP pricing, restructured 20+ ASINs, and shifted budget toward Rosemary keywords like “rosemary shampoo for hair growth.” Monthly revenue grew from $29,300 to $94,200. Organic sales grew 341%. TACoS dropped from 22.1% to 9.4%.
MK Supplements had a strong hero SKU in Beef Liver but all their new product launches were struggling. We helped them turn things around with structured POA to make new launches successful. American Beast, Female Vitality, IRONCLAD and Collagen & Colostrum. Monthly revenue grew from $39,800 to $127,400. Organic sales grew 287%. TACoS held at 11.8% across the full catalog.
