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BIOSSANCE

From $942K to $1.22M in just 3 months

#1 Organic Ranking for “Squalane”

29.8% Increase in Revenue

39.6% Decrease in TACoS

Brand Overview

Industry: Beauty & Personal Care

Category: Prestige Skincare / Facial Oils

Location: United States

Amazon Storefront: BIOSSANCE

BIOSSANCE specializes in clean, sustainable skincare, designed to help beauty consumers achieve healthier skin through plant-based squalane and prestige-grade formulations.

The Results

Massive Revenue Growth

  • Monthly revenue increased from $942K to $1.22M in just 3 months (29.8% growth in sales).

Improved Conversion Rates

  • Sessions increased from 122K to 148.5K (21.7% increase in traffic).
  • Conversion rate improved from 8.2% to 11.4% (reflecting stronger purchase intent and an optimized customer journey).

Higher Profitability & Ad Efficiency

  • TACoS dropped from 18.9% to 11.4%, cutting wasted spend and increasing return on ad investment.
  • Ad spend reduced by 22% while sales continued to scale.

Dominating Organic Search Rankings

  • #1 organic ranking achieved for "Squalane"
  • Top 3 rankings secured for "Eye Cream" and "Face Oil."

The Challenges

Before working with Growth Mode, BIOSSANCE faced key obstacles:

  • Stangnant Growth on a Mature Account Revenue had flattened after early growth, limiting further scaling potential.
  • Over-Reliance on Defensive Ad Spend Over half the ad budget was being consumed by brand defensive campaigns, which means less focus on upper-funnel campaigns of growth fuel.
  • Slipping Organic Rankings Core keywords like "Squalane," "Face Oil" and "Vitamin C Serum" had dropped to positions #34, #29, hurting visibility.
  • Fragmented Catalog Structure Travel sizes, full sizes and sets were splitted across listings, diluting traffic and customer flow.
  • Suboptimal Product Presentation A+ Content looked beautiful but lacked the clinical proof and efficacy visuals required to convert shoppers.

The Strategy & Execution

Growth Mode took a data-driven, full-funnel approach to unlock BIOSSANCE’s true potential:

PPC Restructure for Maximum Growth

  • Redesigned ad campaigns to allow for scalability and stronger alignment with organic efforts.
  • Capped Brand Defense spend to free up budget for competitor conquesting and upper-funnel plays.
  • Implemented advanced keyword targeting, negation, and bid optimization to reduce wasted spend and drive high-converting traffic.

Enhanced Visual Strategy

  • Revamped main product images to highlight efficacy and ingredient proof, setting the products apart from competitors.
  • Rebuilt A+ Content around a clear "Cleanse, Treat, Moisturize" routine to improve engagement and conversion.
  • Implemented A/B testing to refine visuals, increasing engagement and click-through rates.

Catalog & Storefront Optimization

  • Streamlined product listings, linking travel sizes and full sizes to improve visibility and impact.
  • Rebuilt the Amazon Storefront around a routine-led experience, increasing average units per order by 18%.

The Outcome

  • 29.8% total revenue growth
  • 39.6% TACoS reduction
  • 39% conversion rate lift
  • #1 organic ranking for main keyword
  • Ad spend nearly cut by a quarter (enhancing profitability)

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