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Enaskin Naturals

$4.1M+ in Incremental Annual Revenue

106% Increase in Revenue

56% Decrease in TACoS

#1 Organic Ranking for Eye Patches Category

Brand Overview

Industry: Beauty & Personal Care

Category: Eye Wrinkle Pads & Patches (expanding into Creams, Serums, Neck Care, and Body Firming)

Location: United States

Amazon Storefront: Enaskin Naturals

Enaskin Naturals specializes in innovative skincare solutions, designed to help consumers target wrinkles, firm skin, and deliver visible anti-aging results through a 20+ SKU catalog spanning eye care, face creams, serums, and body treatments.

The Results

Massive Sales Growth

  • Monthly revenue increased from $168K to $347K in just eight months—a 106% growth in sales.
  • Previously stagnant SKUs became major revenue drivers, with Belly Firming Cream growing 1,108% and Neck & Face Firming Cream growing 754%.

Improved Traffic & Conversion Rates

  • Sessions increased from 48K to 82K—a 71% increase in traffic.
  • Conversion rate improved from 9.4% to 13.1%, reflecting stronger purchase intent and an optimized customer journey.

Higher Profitability & Ad Efficiency

  • TACoS dropped from 25.0% to 11.0%, cutting wasted spend and increasing return on ad investment.
  • Ad spend reduced by 9.2% while revenue more than doubled.

Dominating Organic Search Rankings

  • Top-5 rankings secured across multiple Eye Wrinkle Pads & Patches keywords.
  • Hero Blue Retinol Patches revenue grew 45%, reinforcing category leadership.

The Challenges

Before working with Growth Mode, Enaskin Naturals faced key obstacles:

  • One-Hit-Wonder Dependency Eye patches generated the vast majority of revenue, while serums, creams, and body products stayed stagnant with no clear path to growth.
  • Extreme Category Saturation Rising CPCs and aggressive competitive pressure from Korean skincare brands squeezed margins in the eye patches category.
  • Wasted Ad Spend on Generic Keywords The account was bidding aggressively on broad, low-intent terms like "skincare for women" at $3.00+ CPCs, burning budget on traffic that didn't convert.
  • Brand Fragmentation Across Sellers Multiple seller accounts competing in the Buy Box diluted brand authority, complicated pricing, and created an inconsistent customer experience.
  • No Cross-Sell Pathway Customers buying the Hero eye patches had no clear route to discover the rest of the catalog. Products sat in silos, and newer launches started from zero every time.

The Strategy & Execution

Growth Mode took a data-driven, full-funnel approach to unlock Enaskin’s true potential:

Hero SKU Variation Strategy

  • Restructured the parent-child variations on the eye patches around skin mood and occasion—24K Gold for luxury, Green Tea for soothing, Salmon Pink for firming, Blue Retinol as the daily workhorse.
  • Kept customers inside the Enaskin ecosystem while browsing variants, reducing bounces to competitor listings.

Cross-Pollination for Catalog Expansion

  • Deployed Sponsored Display Product Targeting to place lower-revenue SKUs directly on Hero Eye Patch product pages.
  • Leveraged the brand's own high-traffic real estate to launch newer products, drastically reducing acquisition cost.
  • Belly Firming Cream grew 1,108% as a direct result of this cross-pollination strategy.

Enhanced Visual Strategy

  • Revamped main product images with vibrant Blue, Gold, Pink, and Green to stand out in a category flooded with white-bottle minimalism.
  • Rebuilt creatives to pop on mobile search results, where most skincare discovery happens today.
  • Implemented A/B testing to refine visuals, increasing engagement and click-through rates.

Review Aggregation & Trusted Launch Playbook

  • Deployed Amazon Vine, post-purchase follow-ups, and strategic variation structures for new 2026 launches.
  • Used the 24K Gold Eye Patches as a "Trust Anchor," lending review equity to every new launch linked into the same variation family.

Advertising Overhaul for Maximum Growth

  • Redesigned ad campaigns to allow for scalability and stronger alignment with organic efforts.
  • Paused broad-match, low-intent keywords and redirected budget to exact-match, high-intent terms like "retinol eye patches" and "dark circle eye mask."
  • Implemented advanced keyword targeting, negation, and bid optimization to reduce wasted spend and drive high-converting traffic.
  • TACoS dropped from 25.0% to 11.0%, improving ad efficiency while sustaining aggressive sales growth.

Brand Registry Consolidation

  • Tightened Brand Registry control and consolidated pricing across fulfillment sellers.
  • Implemented Buy Box monitoring to ensure a consistent brand presence across every ASIN.

The Outcome

  • 106% total revenue growth
  • 71% more traffic
  • 39% conversion rate lift
  • 1,108% growth on previously stagnant SKUs
  • TACoS more than cut in half (increasing profitability)

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